Some of the biggest US retailers including Wal-Mart, Best-Buy and Target Corp, are teaming up to create a company that will give customers another way to make purchases with their mobile devices.
The businesses said on Wednesday the new company, Merchant Customer Exchange, was developing a mobile application that will be available for nearly any smartphone.
The app is expected to integrate a variety of consumer offers, promotions and retail programs.
The new system takes aim at Google’s Wallet payment app and other efforts aimed at moving payment cards from wallets to smartphones.
Mike Cook, corporate vice president and assistant treasurer for Wal-Mart, said in a statement that using a mobile app will help to cut down costs and make shopping faster and more convenient.
“As merchants, no one understands our customers’ shopping and payment experience better than we do, and we’re confident that together we can develop a technology solution that makes that experience more engaging, convenient and efficient,” Mark Williams, president of financial services for Best Buy, said.
Other retailers included in Merchant Customer Exchange are 7-Eleven, Alon Brands, CVS/pharmacy, Darden Restaurants, HMSHost, Hy-Vee and Shell Oil Products US.
The initial retailers that are part of the new company account for about $US1 trillion ($A957 billion) in annual sales.
More retailers are expected to be announced as new members in the coming months, the group said.