Microsoft has blasted the iPad, Siri and Apple’s promotional strategy in a series of new ads for Windows 8, in a sign the long-standing rivalry is heating up.
The first ad shows the iPad and an ASUS Windows 8 tablet side-by-side, with Siri repeatedly apologising for not being able to do what Microsoft’s tablet can.
“I’m sorry, I can only do one thing at a time,” Siri says, before adding, “I guess PowerPoint isn’t one of those things. Should we just play Chopsticks?” Sure enough, the person in the video starts playing a flawed version of the song Chopsticks, poking fun at Apple’s iPad Mini commercials that focused on users playing piano.
While Samsung frequently attacks Apple in ads, it has been a while since Microsoft has taken this route – with the exception of an ad in April that painted both Apple and Samsung fans as buffoons.
A second ad from Microsoft compares the specs of the iPad and an ASUS Windows 8 tablet.
In a marketing campaign dubbed “Scroogled”, Microsoft lambastes Gmail for scanning the texts of emails to decipher what’s being discussed so ads on related topics can be displayed alongside the electronic conversations. While depicting Google as an obnoxious snoop, Microsoft’s ads urge people to switch to the less intrusive approach of Outlook.com.
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